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Well, we are fast approaching the end of 2024. Still, no news regarding the Switch successor, but there has been no shortage of copy being printed, and videos being made regarding rumors and..........let's just be honest, MADE UP stories and narratives based on circumstantial information that is out there on the internet. First, people said that we would hear something about it around the 2024 Tokyo Game Show. This was because Nintendo released back-to-back Nintendo Directs which admittedly was out of character for them. We heard nothing. Next, people said that we would hear something about it around October 20th, 2024. This was based on the fact that we initially heard about the Nintendo Switch around the same time back in 2016. We heard about a $100 digital alarm clock, but no Switch successor. Then, people said that because of Nintendo's investors meetings on November 5th, 2024, we would HAVE to hear SOMETHING because Nintendo can't go into an investors meetings without something substantial to satisfy shareholders. We got a lot of interesting information about Nintendo's short-term plans, and did at least get confirmation of backwards compatibility for the Switch successor. We also got information about the partnerships that Nintendo will be continuing with, and bringing into their space for the future. However, no other tangible information was given. In fact, one could interpret this situation as possibly not hearing ANYTHING about the Switch successor until at LEAST February 2025 because that is likely time when the next Nintendo investors meeting takes place. Now, some people are suggesting that we will hear something about it at the 2024 Game Awards. While Nintendo does have a good relationship with Geoff Keighley, and to be honest, a surprise-reveal at The Game Awards would be kinda tight (especially if one more time they brought in Reggie Fils-Aime to do it,) I seriously doubt that would happen. Too many things could go wrong, and Nintendo doesn't like letting other people captain their ship. Game reveals? That's okay. It's hard to mess that up. However, revealing new hardware (especially if the Switch successor is more than JUST a stronger Switch) could be problematic in that setting. I'm not saying that it can't happen. I'm just saying don't bet the farm on it.
Lastly, in the midst of all these failed attempts at predictions, many YouTubers have claimed sources (both named and unnamed) from various social media accounts have said one thing or another about what Nintendo is doing in regards to the Switch successor.
These are people that post videos on their account with headlines in their thumbnails saying, "HUGE SWITCH 2 NEWS!" or something to that effect. When you click on the video however, it is basically just 10-15 minutes of them talking about some random word or phrase in some random tweet by some random person that says something regarding the Switch successor that they try to "twist" into something relevant. YouTube is LOADED with these videos, and they are posted seemingly every day. To be fair, I have to point out something. The YouTube algorithm does not care about pushing content that is resourceful, informative, positive, uplifting, creative, fun, or engaging for the mind. It DOES care about content that is loud, obnoxious, silly, damaging, repetitive, misinforming, useless, negative, fear-mongering, divisive, or just content that is affixed to whatever the common narrative is in that particular genre at that time. Being that the Switch successor is at the top of the list of conversation in the gaming industry despite there being very little tangible information about it, that is what the algorithm wants, so a lot of YouTubers choose to take the easy way out by mindlessly and relentlessly pumping out "Switch 2" videos to keep that ad-revenue high.
I've heard Nintendo YouTubers say that their ad-revenue drops severely when they post non "Switch 2" related content. I have no reason to doubt that, because many YouTubers that I have followed over the years that produced many different types of content, I have seen their channels have a significant DROP in content, them admitting that they have to get regular 9-5 jobs to make ends-meet again, or their channel just goes under altogether because the ad-revenue isn't there like it used to be. So, while we are being critical of people who are spamming "Switch 2" videos, we need to keep the full situation in context. We don't know their financial situation. It's annoying to see all these useless videos regarding the Switch successor, but people gotta do what they gotta do to put beans on the table.
For a few reasons, I do think that people need to find some way being more creative with these "Switch 2" videos so that they aren't so repetitive. The algorithm CAN be manipulated. Start thinking about more engaging conversation regarding the Switch successor to embed in your videos. You can start off mentioning whatever "rumor" there is out there at the time, but then, while the viewer is there, transition into a topic that is more creative and interesting, and then wrap up the video with final thoughts on the rumor. This way, your viewers don't come away with an empty bag, while you can still get YOUR bag from YouTube.
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Last year, in Microsoft's legal battle against the Federal Trade Commission, it was revealed that they were planning a portable device. There has been so much more going on with the XBOX division since then, this finding had fallen off the radar until last week when Phil Spencer confirmed that Microsoft indeed is working on a portable device, but it is still a few years away. The response from the media and from gamers was very mixed. Some saying that it is too little, too late. Others are intrigued about the prospect of a portable XBOX, and some are excited about it. Let's start off with the notion of it being "too late" for Microsoft to release a portable console. I'm curious as to why someone would come to that conclusion. It is almost 2025 and we STILL have not even heard an official code-name for the Nintendo Switch successor yet. We honestly have no idea when we will hear anything because Nintendo is in no hurry to announce anything. Valve has stated that they plan to release a Steam Deck 2, but only when a "generation-leap" is possible, and affordable. That could be some time, but there is a caveat to that in regards to what the "possible" hook is in the Switch successor that I will discuss later. ASUS has not made any major statements on a possible ROG Ally 2, but it is believed that they are working on something. Lenovo has flat out stated that Legion Go 2 is coming, but no ETA on the device. So, all of these devices are in the future, and not necessarily the near future. Microsoft definitely has time in that regard. Secondly, it is clear that hybrid-gaming is the future of consoles. While the set-top box may never go away 100%, I think with devices such as the PS5 Pro, set-box boxes will transition into become more of a niche' device for enthusiasts that just want the hardcore, powerful, gaming-machine. Consoles may start to become basically gaming PCs in a box, but instead of it being a closed-system where whatever you have is what you have and you are stuck with it, you might be able to upgrade components on your own. This is just a theory though as there are several problems that could get in the way of doing that. Still, I don't think set-top boxes as we know them have much of a future. Hybrid-devices definitely have a future, and from that aspect Microsoft is certainly not "behind." Lastly, I think why several people are clinging onto this notion of it being "too late" for Microsoft to release a portable device is because of the elephant in the room. XBOX Game Pass Regardless on whatever opinion you may have, XBOX Game Pass on a dedicated XBOX portable device is going to cook like Chef Boyaredee, and if you are a hopeless-fanatic of any brand or piece of plastic that doesn't have an XBOX or Microsoft logo on it, that frightens you. If you are a NORMAL-person, XBOX Game Pass on a dedicated-device either doesn't interest you one way or another because you aren't into XBOX, it is interesting, or it is potentially exciting. With someone like me that really has little to no interest of Microsoft's 1st-party IP going forward (because they ruined them all,) BUT you still want to play your old XBOX games spanning the original XBOX all the way to the current XBOX Series family, and have the ability to take that with you on the go? I'd buy that. I miss not being able to play all my old XBOX titles, but I have no desire to buy an XBOX Series X or S just to gain access to them. A hybrid-device from Microsoft might be just what the doctor ordered. Now to be fair, this would also be just a niche' device. Obviously, you can play 1st-party XBOX titles on many other devices, but having a dedicated-device built from the ground up with Windows in mind would be more of an asset than a hindrance as it is with other PC hybrid-devices. So, this door is wide open for Microsoft right now. I think that one of the reasons why a portable device is still a few years away is because they want to be able to match or exceed whatever Lenovo, Valve, and ASUS are working on, and they want to find a way to incorporate Windows in an intuitive way that is not as cumbersome as it is on the other devices. It's not too late. It fact, it might just be right on schedule. However, that caveat that I spoke of earlier could change the plans of all the other companies. As I've stated in previous blogs, the "RUMORED" code-name for the Switch successor is "Oz." This would suggest that despite the modest hardware that may be in the device, Nintendo and nVidia may have come up with a way to make the visuals and performance "appear" to be top-end, thus giving you pseudo bleeding-edge performance at an affordable price. IF that is the case, that changes everything and it could once again be Nintendo pulling the okey-doke on the industry. As I always say about Nintendo, just when you think you've got all the answers, they change the questions. Microsoft knows this, and this is probably why they are bringing Call Of Duty to the Switch platform, and it could be why they are waiting. If my suspicions of what the Switch successor is are true, and it is a success in the marketplace, rather than go hard on horsepower, Microsoft may choose to do what Nintendo "ALLEGEDLY" is doing. To be honest, I think everyone is waiting on the first domino to fall with the
Switch successor.
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