Are People Tired Of Switch 2 Talk?

Well, we are fast approaching the end of 2024. Still, no news regarding the Switch successor, but there has been no shortage of copy being printed, and videos being made regarding rumors and..........let's just be honest, MADE UP stories and narratives based on circumstantial information that is out there on the internet. First, people said that we would hear something about it around the 2024 Tokyo Game Show. This was because Nintendo released back-to-back Nintendo Directs which admittedly was out of character for them. We heard nothing. Next, people said that we would hear something about it around October 20th, 2024. This was based on the fact that we initially heard about the Nintendo Switch around the same time back in 2016. We heard about a $100 digital alarm clock, but no Switch successor. Then, people said that because of Nintendo's investors meetings on November 5th, 2024, we would HAVE to hear SOMETHING because Nintendo can't go into an investors meetings without something substantial to satisfy shareholders. We got a lot of interesting information about Nintendo's short-term plans, and did at least get confirmation of backwards compatibility for the Switch successor. We also got information about the partnerships that Nintendo will be continuing with, and bringing into their space for the future. However, no other tangible information was given. In fact, one could interpret this situation as possibly not hearing ANYTHING about the Switch successor until at LEAST February 2025 because that is likely time when the next Nintendo investors meeting takes place. Now, some people are suggesting that we will hear something about it at the 2024 Game Awards. While Nintendo does have a good relationship with Geoff Keighley, and to be honest, a surprise-reveal at The Game Awards would be kinda tight (especially if one more time they brought in Reggie Fils-Aime to do it,) I seriously doubt that would happen. Too many things could go wrong, and Nintendo doesn't like letting other people captain their ship. Game reveals? That's okay. It's hard to mess that up. However, revealing new hardware (especially if the Switch successor is more than JUST a stronger Switch) could be problematic in that setting. I'm not saying that it can't happen. I'm just saying don't bet the farm on it.

Lastly, in the midst of all these failed attempts at predictions, many YouTubers have claimed sources (both named and unnamed) from various social media accounts have said one thing or another about what Nintendo is doing in regards to the Switch successor.

These are people that post videos on their account with headlines in their thumbnails saying, "HUGE SWITCH 2 NEWS!" or something to that effect. When you click on the video however, it is basically just 10-15 minutes of them talking about some random word or phrase in some random tweet by some random person that says something regarding the Switch successor that they try to "twist" into something relevant. YouTube is LOADED with these videos, and they are posted seemingly every day. To be fair, I have to point out something. The YouTube algorithm does not care about pushing content that is resourceful, informative, positive, uplifting, creative, fun, or engaging for the mind. It DOES care about content that is loud, obnoxious, silly, damaging, repetitive, misinforming, useless, negative, fear-mongering, divisive, or just content that is affixed to whatever the common narrative is in that particular genre at that time. Being that the Switch successor is at the top of the list of conversation in the gaming industry despite there being very little tangible information about it, that is what the algorithm wants, so a lot of YouTubers choose to take the easy way out by mindlessly and relentlessly pumping out "Switch 2" videos to keep that ad-revenue high.

I've heard Nintendo YouTubers say that their ad-revenue drops severely when they post non "Switch 2" related content. I have no reason to doubt that, because many YouTubers that I have followed over the years that produced many different types of content, I have seen their channels have a significant DROP in content, them admitting that they have to get regular 9-5 jobs to make ends-meet again, or their channel just goes under altogether because the ad-revenue isn't there like it used to be. So, while we are being critical of people who are spamming "Switch 2" videos, we need to keep the full situation in context. We don't know their financial situation. It's annoying to see all these useless videos regarding the Switch successor, but people gotta do what they gotta do to put beans on the table.

For a few reasons, I do think that people need to find some way being more creative with these "Switch 2" videos so that they aren't so repetitive. The algorithm CAN be manipulated. Start thinking about more engaging conversation regarding the Switch successor to embed in your videos. You can start off mentioning whatever "rumor" there is out there at the time, but then, while the viewer is there, transition into a topic that is more creative and interesting, and then wrap up the video with final thoughts on the rumor. This way, your viewers don't come away with an empty bag, while you can still get YOUR bag from YouTube.